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TheItsProject_Hero_Animation.mp4

CONSIDER US
PART OF THE TEAM

Marketing studio for outdoor brands.

OUR
PHILOSOPHY__

We work in this industry because we love it and we care about the people in it. We try to be down-to-earth and personable, and to meet clients where they stand. We build trust by working in the open and learning what you are trying to get done, so the work meets your expectations. Let's get after your goals together.

RECENT
WORK__

Smiling rider with a green bike giving a thumbs-up in front of a corrugated metal wall

  Shot for Big Block Bikes as part of a VPL campaign.  

Close-up of a front light mounted on the handlebars of a purple gravel bike

Shot for Supernova Lights and English Cycles as part of a VPL campaign.  

Rider's-eye view of a dirt bike on a forest singletrack trail, filmed for Mosko Moto

  Creative filming for Mosko Moto social media.  

WHY
CHOOSE
US__

YOU GET THE PEOPLE DOING THE WORK__

No account managers or junior handoffs. You talk to the two of us.

WE'VE BEEN ON YOUR SIDE OF THE TABLE__

We've run e-commerce and customer experience in-house at outdoor companies.

EVERYTHING CONNECTS__

Every channel is built to feed the others.

WE SCOPE TO YOUR BUDGET__

One service or all of them. We'd rather do one thing well.

TWO FOUNDERS. NO HANDOFFS__

TESTIMONIALS__

“TheItsProject has been instrumental in ensuring TIME delivers premium customer experience that perfectly reflects the quality and prestige of the TIME brand. Their expertise in streamlining processes has greatly enhanced the efficiency and consistency of our customer service team.”   

Dustin
TIME Bicycles

“Berd had never run paid ads at all. We make bicycle wheels with braided polymer spokes, which is unfamiliar technology in a category where riders are skeptical by default, so we weren't confident paid media would even work for us. It did. They made a large and immediate impact on sales, and we got there without building an in-house ad team.

What sets them apart is they're connected to what's happening in the sport and in the market. We've never once had to explain why a spec detail matters to a rider or what a customer is actually comparing us against. That understanding shows up in how the campaigns are targeted. They also get our seasonality and our product launch cadence, which has made them a real asset at launch rather than just a vendor keeping the lights on.

Easy to work with, quick to respond, and straight with us about what's working and what isn't. We'd recommend them to anyone.”

Charlie Spanjers, Ph.D.
Co-founder and CEO, Berd Spokes

“VPL needed expertise outside of its core talents, and wanted to work with a crew that already knew how to work in the industry. That crew was clearly Max and Dylan. They have done a great job on the digital marketing side, allowing us to continue focusing on product. Don't hesitate to bring them on board!”

Zach Krapfl
Co-Owner, VPL

LET'S
TALK__

Tell us what you're working on and what's getting in the way. We'll be straight with you.

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